Private Policy

‍Website: www.thephotobooth.com.sg
Effective Date: 5 December 2024
‍Last Updated: 3 May 2026

1. Introduction

ThePhotoBooth ("we", "us", "our", or "the Company") is committed to protecting the personal data of our clients, event guests, website visitors, and other individuals whose information we may collect in the course of our business. This Privacy Policy explains how we collect, use, disclose, transfer, store, and protect personal data in accordance with the Personal Data Protection Act 2012 of Singapore (PDPA) and any applicable subsidiary legislation, advisory guidelines, and codes of practice issued by the Personal Data Protection Commission ("PDPC").

By engaging our services, accessing our website, attending an event at which our photo booth is operating, submitting any personal data to us, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to the terms set out in this Privacy Policy.

If you do not agree with any part of this Privacy Policy, please do not provide us with your personal data, use our services, or access our website.

2. About This Policy

This Privacy Policy applies to:

Clients who book or enquire about our photo booth services
Event organisers, vendors, and partners we work with
Guests and attendees of events at which our photo booth is set up
Visitors to our website at www.thephotobooth.com.sg
Anyone who contacts us through our enquiry forms, email, phone, social media, or messaging platforms (including WhatsApp)
Job applicants, contractors, and freelance staff (where relevant)

This Privacy Policy should be read together with our Terms and Conditions, Booking Terms, and any specific consent forms or agreements signed between you and ThePhotoBooth.

3. Definitions

For the purposes of this Privacy Policy:

"Personal Data" means data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which we have or are likely to have access. This is consistent with the definition under the PDPA.
"Client" refers to any individual or organisation that engages or enquires about our services.
"Event Media" refers to all photographs, videos, GIFs, boomerangs, slow-motion clips, and other digital or printed media captured by our photo booth equipment or staff during an event.
"Services" refers to all photo booth rental, event photography, printing, digital media delivery, and related services provided by ThePhotoBooth.

4. Personal Data We Collect

We collect different categories of personal data depending on how you interact with us. These may include:

4.1 Information You Provide Directly

Full name, salutation, and preferred name
Contact information including email address, mobile number, and mailing address
Company or organisation name, designation, and business contact details
Billing information, payment details, and proof of payment (we do not store full credit card numbers; payment processing is handled by third-party payment gateways)
Event details such as date, time, venue, theme, expected guest count, and special requirements
Any correspondence, feedback, or enquiries submitted to us through email, contact forms, social media, or messaging applications
Any other information you voluntarily provide to us

4.2 Information Collected at Events

Photographs, videos, GIFs, boomerangs, and other media in which you appear, captured by our photo booth equipment or operators during an event
Names, email addresses, or mobile numbers provided by guests at the photo booth for the purpose of receiving digital copies of their photos
Audio recordings (only where audio guestbook or similar services are specifically engaged)
Digital signatures, props selections, or template choices made at the booth

4.3 Information Collected Through Our Website

IP address, browser type and version, device identifiers, operating system, and referring URL
Pages visited, time spent on pages, click activity, and other usage analytics
Cookies, pixels, and similar tracking technologies (see Section 13)
Information submitted through enquiry forms, quote request forms, or newsletter subscriptions

4.4 Information Collected from Third Parties

We may also receive personal data about you from:

Event organisers, wedding planners, corporate event managers, or other vendors collaborating on your event
Venues and venue operators
Referrers or persons who recommend our services
Publicly accessible sources, including social media platforms where you have tagged us or our content

We will only collect personal data from third parties where we have a lawful basis to do so under the PDPA.

5. How We Collect Personal Data

We collect personal data through the following channels:

Direct submission via our website forms, email enquiries, phone calls, and messaging platforms
Contractual paperwork including booking forms, quotations, invoices, and event briefs
Photo booth interactions during live events (capturing of media, sharing prompts, digital sharing forms)
Cookies and analytics tools on our website
Third-party referrals and partner introductions
In-person meetings, site recces, and event consultations

6. Purposes for Which We Collect, Use, and Disclose Personal Data

We collect, use, and disclose your personal data for one or more of the following purposes:

6.1 Service Delivery and Operations

Responding to enquiries, providing quotations, and confirming bookings
Planning, coordinating, and executing photo booth services at your event
Producing, processing, printing, and delivering Event Media to clients and guests
Hosting online galleries and providing access links
Communicating with you regarding event logistics, changes, and follow-ups
Managing accounts, invoicing, payment processing, and tax compliance

6.2 Customer Service and Relationship Management

Handling feedback, complaints, and dispute resolution
Conducting customer satisfaction surveys
Maintaining records of past engagements for service continuity

6.3 Marketing and Promotional Purposes (See Section 7 for Event Media specifically)

Sending newsletters, promotional offers, seasonal campaigns, and service updates (where you have consented or where permitted under the PDPA)
Inviting you to participate in events, contests, or loyalty programmes
Personalising marketing communications based on your preferences and past engagements

6.4 Business Administration and Legal Compliance

Internal record-keeping, audits, and quality assurance
Detecting, preventing, and investigating fraud, misconduct, or breaches of our terms
Complying with applicable laws, regulations, court orders, or lawful requests from government authorities
Establishing, exercising, or defending legal claims
Facilitating mergers, acquisitions, restructurings, or business transfers (in which case personal data may be transferred to the relevant successor entity)

6.5 Website and System Improvement

Analysing website traffic, user behaviour, and service performance
Improving our website functionality, user experience, and service offerings
Diagnosing technical issues and maintaining cybersecurity

7. Use of Event Photos and Videos for Marketing

This is an important section that applies to all clients who engage our services and to all event guests who interact with our photo booth.

7.1 Default Use of Event Media

By engaging ThePhotoBooth's services or by participating in our photo booth at any event, you acknowledge and agree that the photographs, videos, GIFs, boomerangs, and other Event Media captured during your event may be used by ThePhotoBooth for marketing, promotional, portfolio, and showcase purposes, unless you expressly opt out in writing prior to the event.

Such use may include, but is not limited to:

Publication on our website (www.thephotobooth.com.sg) including portfolio pages, gallery pages, and blog articles
Posts on our official social media accounts including Instagram, Facebook, TikTok, LinkedIn, YouTube, and any other platforms we operate or expand into
Inclusion in printed marketing collateral such as brochures, flyers, banners, posters, and event proposals
Use in digital advertisements, including paid social media ads, Google Ads, and display campaigns
Submission to industry awards, publications, and editorial features
Use in case studies, testimonials, pitch decks, and proposals shared with prospective clients
Use in showreels, behind-the-scenes content, and promotional videos
Inclusion in third-party platforms where we list our services (e.g. wedding directories, corporate event marketplaces, vendor showcase websites)

7.2 Opt-Out Mechanism for Clients

If you do not wish for Event Media from your event to be used for any of the purposes set out in Section 7.1, you must notify us in writing (email is acceptable) before the event date, by emailing sales@thephotobooth.com.sg or by indicating your preference in your booking form.

Where you have opted out:

We will not publish, share, or otherwise use the Event Media from your event for marketing or promotional purposes.
We will continue to use the Event Media solely for the purpose of fulfilling our service obligations to you (e.g. delivering the photos to you and your guests).
We may retain the Event Media in our internal archives for the retention period set out in Section 11, for legal, accounting, and operational reasons.

Please note that opt-out requests received after the event has taken place will apply on a best-efforts basis. While we will remove published material from platforms within our control as soon as reasonably practicable, we cannot guarantee removal from third-party reposts, screenshots, archives, or content already in circulation.

7.3 Guest Photographs

Guests attending an event may be photographed by our booth as part of the event experience. By stepping in front of our photo booth or participating in the photo-taking process, guests acknowledge that their image may be captured and used in accordance with this Privacy Policy and the arrangements between ThePhotoBooth and the event host.

Where the event host (the Client) has opted out under Section 7.2, no Event Media from that event will be used for marketing.

Where the event host has not opted out, individual guests who do not wish for their specific photographs to be used for our marketing purposes may submit a removal request to sales@thephotobooth.com.sg with sufficient identifying details (such as the event name, date, and a description or reference of the relevant photograph). We will action such requests within a reasonable time on a best-efforts basis.

7.4 Sensitive or Restricted Events

For certain events (e.g. private corporate functions, government events, events involving minors, religious ceremonies, or events with non-disclosure agreements in place), the default position in Section 7.1 may not apply. In such cases, the use of Event Media will be governed by the specific contractual terms agreed between us and the Client.

7.5 No Compensation

You acknowledge and agree that no fee, royalty, or other compensation is payable to you, your guests, or any other person for the use of Event Media in accordance with this Section 7.

8. Consent

8.1 Express Consent

Where required under the PDPA, we will seek your express consent before collecting, using, or disclosing your personal data. This may be obtained through booking forms, signed agreements, online forms, opt-in tick boxes, verbal confirmation, or other clear affirmative actions.

8.2 Deemed Consent

You may also be deemed to have consented to the collection, use, or disclosure of your personal data where you voluntarily provide it to us for a specific purpose, or where deemed consent applies under the PDPA (including deemed consent by notification, where applicable and where we have complied with the relevant assessment requirements).

8.3 Withdrawal of Consent

You may withdraw your consent for the collection, use, or disclosure of your personal data at any time by submitting a written request to our Data Protection Officer (see Section 17).

Upon receiving a withdrawal request, we will:

Inform you of the likely consequences of withdrawal, which may include our inability to continue providing services, deliver Event Media, or respond to your enquiries
Process the withdrawal within a reasonable time, generally not exceeding 30 days
Cease the relevant collection, use, or disclosure of personal data, except where retention is required for legal, regulatory, or legitimate business purposes

Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.

9. Disclosure of Personal Data to Third Parties

We may disclose your personal data to the following categories of third parties, strictly for the purposes set out in this Policy:

9.1 Service Providers and Vendors

Cloud storage providers, gallery hosting platforms, and content delivery networks
Payment gateways and accounting service providers
Print production partners and photo printing vendors
IT service providers, software vendors, and analytics providers
Marketing agencies, social media management tools, and email marketing platforms
Couriers and delivery service providers (for printed deliverables)
Subcontractors, freelancers, and outsourced photo booth operators engaged for specific events

9.2 Business Partners

Event organisers, wedding planners, and venues collaborating on your event
Co-branded campaign partners (only with your consent or where contextually appropriate)

9.3 Legal and Regulatory Disclosures

Government agencies, regulators, law enforcement, and courts where required by law, court order, or legal process
Professional advisors including lawyers, auditors, and tax consultants
Insurance providers in connection with insurance claims or policies

9.4 Corporate Transactions

Prospective buyers, investors, or successors in the event of a sale, merger, acquisition, restructuring, or other corporate transaction involving ThePhotoBooth, subject to confidentiality obligations and applicable law

We require all third parties who handle personal data on our behalf to provide a standard of protection that is comparable to the protection required under the PDPA, through contractual obligations, data processing agreements, or equivalent arrangements.

We do not sell your personal data to any third party.

10. Transfer of Personal Data Outside Singapore

Some of the third parties and service providers we work with may be located outside Singapore, or may store data on servers located overseas (for example, cloud storage services with data centres in the United States, the European Union, or the Asia-Pacific region).

Where we transfer personal data outside of Singapore, we will take reasonable steps to ensure that the recipient is bound by legally enforceable obligations to provide a standard of protection comparable to that under the PDPA. This may include:

Entering into data transfer agreements containing PDPA-compliant clauses
Relying on the recipient's certifications under recognised data protection frameworks
Obtaining your consent where required

11. Retention of Personal Data

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law, contractual obligations, or legitimate business needs.

Indicative retention periods include:

Event booking records, contracts, and invoices: Retained for at least 5 years after the conclusion of the engagement, in line with statutory record-keeping requirements under Singapore tax and accounting laws
Event Media (photos, videos, GIFs): Retained on our cloud galleries for the period stated in your booking package (typically between 30 days and 12 months for client-facing galleries), and in our internal archives for portfolio, reference, and marketing purposes (subject to opt-out under Section 7)
Marketing contact lists: Retained until you unsubscribe or withdraw consent
Website analytics data: Retained in accordance with our analytics tools' default retention settings, typically up to 26 months
Enquiry records: Retained for up to 24 months from the date of last interaction, where no booking materialises

When personal data is no longer required for any legal or business purpose, we will take reasonable steps to delete, anonymise, or destroy it in a secure manner.

12. Protection of Personal Data

We take reasonable and appropriate technical, administrative, and physical security measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

These measures include:

Encrypted storage of digital files where practicable
Access controls, role-based permissions, and password protection on systems holding personal data
Restricting access to personal data to authorised personnel on a need-to-know basis
Use of reputable cloud storage providers with industry-standard security certifications
Regular review of security practices and staff training on data protection responsibilities
Confidentiality and data protection clauses in contracts with employees, contractors, and vendors
Secure disposal of physical documents and digital media

While we take reasonable steps to safeguard personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your personal data to us at your own risk.

In the event of a data breach involving your personal data that is likely to result in significant harm or that affects 500 or more individuals, we will notify the PDPC and affected individuals as required under the PDPA.

13. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and support our marketing efforts.

13.1 Types of Cookies We Use

Strictly necessary cookies that enable core website functionality
Performance and analytics cookies (e.g. Google Analytics) that help us understand how visitors interact with the site
Functional cookies that remember your preferences and settings
Marketing and advertising cookies that allow us and our partners to deliver more relevant advertisements (e.g. Meta Pixel, Google Ads remarketing tags)

13.2 Managing Cookies

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. By continuing to use our website without changing your browser settings, you consent to our use of cookies as described in this Policy.

14. Third-Party Links

Our website, social media posts, and digital communications may contain links to third-party websites, applications, or platforms. This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices, content, or terms of any third-party site or service. We encourage you to read the privacy policies of any third-party site you visit.

15. Minors

Our services are intended for clients aged 18 and above. We do not knowingly collect personal data directly from individuals under the age of 13 without verifiable parental or guardian consent.

For events involving minors (such as children's birthday parties, school events, or family functions), the booking adult, parent, or guardian is responsible for providing appropriate consent on behalf of any minors photographed. If a parent or guardian becomes aware that a minor has provided personal data to us without appropriate consent, please contact our Data Protection Officer and we will take steps to remove such data.

16. Your Rights Under the PDPA

Subject to certain conditions and exceptions under the PDPA, you have the following rights in relation to your personal data:

16.1 Right of Access

You may request access to the personal data we hold about you, and information about how it has been used or disclosed in the past 12 months.

16.2 Right of Correction

You may request that we correct any errors or omissions in the personal data we hold about you.

16.3 Right to Withdraw Consent

You may withdraw your consent to the collection, use, or disclosure of your personal data at any time, subject to Section 8.3.

16.4 Right to Data Portability (where applicable)

Where data portability provisions under the PDPA come into force and apply to your personal data, you may request the transmission of certain personal data to another organisation in a commonly used machine-readable format.

16.5 How to Exercise Your Rights

To exercise any of the above rights, please submit a written request to our Data Protection Officer (see Section 17). We may require you to verify your identity before processing your request.

A reasonable administrative fee may be charged for access requests, in accordance with the PDPA. We will inform you of any applicable fee in advance.

We will respond to your request within 30 days. If we are unable to do so within this period, we will inform you of the expected response time.

We reserve the right to refuse access or correction requests in the limited circumstances permitted under the PDPA, including where compliance would compromise the privacy of another individual, reveal confidential commercial information, or where the request is frivolous or vexatious.

17. Data Protection Officer and Contact Information

We have appointed a Data Protection Officer ("DPO") to oversee our compliance with the PDPA and to address any queries or concerns regarding personal data.

You may contact our DPO at:

Name / Designation: Jeremy / Sales Coordinator
Email: sales@thephotobooth.com.sg
Mailing Address: 63 Hillview Avenue, #10-19A, Singapore 669569
Phone: 8490 4439 / 8299 5942

For all data protection matters, including access requests, correction requests, withdrawal of consent, opt-outs, complaints, and general enquiries about this Privacy Policy, please contact the DPO using the details above.

If you are not satisfied with our handling of your concern, you may lodge a complaint with the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg.

18. Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, services, technologies, legal requirements, or other factors. The latest version will always be available on our website at www.thephotobooth.com.sg, with the "Last Updated" date clearly indicated at the top.

Where the changes are material, we will take reasonable steps to notify you, such as by email or a prominent notice on our website. Your continued use of our services or our website after any changes constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically.

19. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of the Republic of Singapore. Any disputes arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Singapore.

20. Severability

If any provision of this Privacy Policy is found to be unlawful, void, or unenforceable, that provision shall be deemed severable from this Policy and shall not affect the validity and enforceability of the remaining provisions.

21. Acknowledgement

By engaging our services, attending an event at which our photo booth is operating, using our website, or otherwise providing personal data to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal data in accordance with its terms.

This Privacy Policy is intended to comply with the Personal Data Protection Act 2012 of Singapore. It is not intended as legal advice. We recommend that the final version be reviewed by qualified legal counsel before publication to ensure it accurately reflects your business operations and meets all applicable legal requirements.